http://sloganstudio.wordpress.com/2008/06/11/what-flavor-is-your-marketing/ In Pursuit of the Perfect Marketing Motto Tue, 13 Jan 2009 00:13:41 +0000 http://wordpress.com/ hourly 1 http://sloganstudio.wordpress.com/2008/06/11/what-flavor-is-your-marketing/#comment-5 pattirenner Thu, 12 Jun 2008 00:25:04 +0000 http://sloganstudio.wordpress.com/?p=5#comment-5 Chris, thanks for your comment! Yes, it is about a "front door" concept, but it's also about knowing who you are and what you really, really do best. They say that genius is little more than a passionate focus. So focusing on your passion in your marketing messages may seem like common sense, but to actually do it is brilliant. Mixed messages end up muddying the marketing mix (try saying that five times fast!). Clarity is key. And as tempting as it is to promote everything you offer, sometimes it's best to pick one and create a unique tagline or approach to push it to your specific niche that needs it... but that's another article for later! Chris, thanks for your comment! Yes, it is about a “front door” concept, but it’s also about knowing who you are and what you really, really do best. They say that genius is little more than a passionate focus. So focusing on your passion in your marketing messages may seem like common sense, but to actually do it is brilliant. Mixed messages end up muddying the marketing mix (try saying that five times fast!). Clarity is key. And as tempting as it is to promote everything you offer, sometimes it’s best to pick one and create a unique tagline or approach to push it to your specific niche that needs it… but that’s another article for later!

]]> http://sloganstudio.wordpress.com/2008/06/11/what-flavor-is-your-marketing/#comment-4 Chris Brown Wed, 11 Jun 2008 23:37:07 +0000 http://sloganstudio.wordpress.com/?p=5#comment-4 Patti: What a great point. It's not really entry level pricing, but it's the "front door" concept. How do you get the customer to engage. It's tough to look at the entire menu when you're a beginner. The entire menu gets much more interesting after you've been a customer for a while. Thanks for keeping me on my toes. Less is more sometimes, isn't it? Chris Brown Patti:
What a great point. It’s not really entry level pricing, but it’s the “front door” concept. How do you get the customer to engage. It’s tough to look at the entire menu when you’re a beginner. The entire menu gets much more interesting after you’ve been a customer for a while.
Thanks for keeping me on my toes. Less is more sometimes, isn’t it?
Chris Brown

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