Some small businesses claim it’s getting harder to find a short, interesting short word that really sums up a new product they’re launching. One that grabs attention and has an appropriate meaning. One that “fits.” I disagree, so let’s have a look.
Google recently launched the beta of Chrome, a new type of Web browser. Folks who use it seem to love it. But I’m more interested in its name.
A recent piece in “Name Wire” discussed this topic. The author seemed to doubt its value, saying its too much of an “insider” name (the word “chrome” means something to them when it comes to industry jargon). You can see for yourself at http://www.namedevelopment.com/blog/archives/2008/09/google_chrome_o.html
Let me clarify… I’m no chip-head. I’m not a computer geek or expert when it comes to code or programming or such. I can navigate my way around a Help page pretty well, but that doesn’t count here. So I feel pretty comfortable in looking at Google’s naming as Mrs. John Q. Public would. And I really like it.
For most PC users, Google’s Chrome is an add-on feature to help “make the Internet run faster.” When I think of the word “chrome,” I think of Pimp My Ride. I think of Father’s Day antique car shows where one is blinded by the workmanship of chome enthusiasts. I think of chrome as a shiny automotive aftermarket add-on for hot cars to make them look even more spectacular. Just as racing stripes make a car look faster, chrome makes it look more expensive. And way cool.
So to me, Chrome on my computer will bring the perception of “cool,” speed and quality in an add-on customized, pimp-my-ride kinda way… then the name more than works.
Let’s hope the browser works half as well!